- Gather client requirements
- Determine technical infrastructure (web hosting, ISP, code preferences)
- Design website
- Develop website
- Cross-browser validation
- Usability study
- Customer approval
- Launch website
- Promote website
- Maintain website
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Initial meetings with clients are critical to the success of the project. We encourage our clients to have their staff meet with our developers on an as-needed basis to ensure the site is being developed and marketed as the client requires.
By understanding your business, we can design the website exactly as you envisioned. Many companies are unsure what their website strategy and vision should entail. Our staff will work with you to determine the best strategy and vision.
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Once we understand your business, the vision and the goals of the website, we can determine the appropriate technical infrastructure to meet those needs. Companies require a website that looks pleasing, easy to navigate and describes the company, but don't realize they would like to capture data or store the data in a database of their own for analysis. There are many different technologies available and determining the most appropriate technical strategy for your company is important.
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Storyboarding is a good way to visualize the website. The navigation, content and design can be laid out for your staff to review. It is important that you are comfortable with the design of the website and this step can go through many iterations before everyone is secure in the direction of the website.
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During Step 4, we develop the website from the storyboard. Content and images must be converted to web based objects. Functionality must be coded into the pages.
Testing is an integral part of this step. Our developers test thoroughly during this process, however, we also have other staff members test for ease of use and functionality. On occasion, the client performs testing.
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Just because the website design works perfectly well on the browser you use, does not mean it is clear on all browsers. We validate the design and functionality against the most popular browsers.
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We provide third party usability studies where individuals test the website for ease of use, design and functionality. This study is very valuable to obtain objective opinions of the site.
Minor changes are common at this point.
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Once the website has been designed, developed and thoroughly tested, we look for your approval before making the site live on the internet.
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The big moment is here! The site will be made available on the internet. Our job is not over yet though. In most cases, this is just the beginning.
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After the website is launched, there is still more to do! The site must be promoted and marketed to ensure visitors. There are many ways to promote the website and ensure your website is in the top pages of a search engine. NetExposure can work with you to market your website.
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Making changes to the website to keep visitors coming back and interested is a big job. Any product changes, sales, notices, and other marketing tools must be used to keep your website fresh and current. There is a challenge to keeping visitors coming back to your site to see what's new. With so many companies developing websites, making sure your company is still in the top 40 of search engines is also important.